The Complete Guide to Doing Your Own PR

ISBN: 978-1-4769-4778-5

Category: Human Resources & Personnel Management

Keywords: publicity, advertising, marketing, sales, promotion, pr

Published: 04/11/2013

Views: 418

Words: 28,550

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The Complete Guide to Doing Your Own PR

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This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.

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About the Author

Apr 11, 2013

Gini Graham Scott is a nationally known writer, consultant, speaker, and workshop leader, specializing in business and work relationships and professional and personal development. She founded Changemakers Publishing and Writing and has published over 50 books on diverse subjects.

As a prolific and diverse writer for over 25 years, Gini Graham Scott has written both her own books and books for clients. Her recent books focus on work issues, creativity, management, marketing, resolving conflict, and change. She is a speaker, workshop/seminar leader, and an organizational consultant to business, government and non-profit organizations. She has spoken to top executives, managers, professionals, and the general public.

She received a Ph.D. from the University of California in Sociology; a J.D. from the University of San Francisco Law School, and M.A.s in Anthropology; Mass Communications and Organizational/Consumer/Audience Behavior; and Popular Culture and Lifestyles at Cal State, East Bay.

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