Space Morphological Analysis as a Tool for Managerial Decision Making

Category: Architecture

Keywords: Space Syntax, Isovist, Space Human Interaction, Bid rent Model

Published: 02/19/2016

Views: 410

Words: 4,026

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Space Morphological Analysis as a Tool for Managerial Decision Making

There are sufficient reasons to believe and ample evidences to support spatial influence on human behaviour. Space is, therefore, not a mere accommodator of functions rather a facilitator of functions. Although, research results in the field of management and social sciences are an end in itself, rather than a bridge to the next stage where possible methodologies for designing an effective and efficient space could be suggested. This is creating a gap between social scientists with their research outcomes and designers with their scepticisms towards that outcome. On the other hand, architectural input, which is more familiar with the holistic view, remains insufficient: too few studies with architectural dimensions as independent variables are conducted. Space morphological analysis is a useful tool in this regard. By decomposing the space in its constituent units of analysis and giving these units numeric tags, the method helps identify both, patterns and their variations in order to decode spatial ordering and relate these codes to underlying social and economic logic. With space morphological analysis, spatial properties can be linked with human behaviours, and a lot of strategic decisions can be taken on a scientific basis, rather than on the normal industry practice of rule-of-thumb approach

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About the Author

Sumanta Deb Feb 14, 2016

Sumanta Deb

Sumanta Deb is a professionally trained Architect and a teacher of Marketing Management. He has done his graduation from Bengal Engineering College (Deemed University) (now known as BESU, Shibpur). After working for about three years as an Architect, he did MBA in Marketing and MA in Economics and PG Diploma in Personnel Management and Industrial Relations. He has worked as project coordinator in different Real Estate companies and associated mainly, with commercial and township projects. Presently, he is associated with BESU, Shibpur as an Assistant Professor. He writes regularly in different national and international journals and has presented papers in conferences. He has also written for vernacular magazines. His main focus area of research is spatial influence on retail consumer behavior.

He felt the gap between research results in Architecture and Social Sciences, and believes a proper integration will help in taking many strategic decisions. Primarily, his interest area is the spatial influence on retail consumer behaviour . He proposed a model to specify optimum lease rate and positioning strategies for Anchor and non-anchors in a planned shopping centre. He is now extending the research results to Office spaces, where a proper arrangement can enhance organizational creativity and on the syntactical approach to create a framework for building a House Price Index.

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