Sumanta Deb is a professionally trained Architect and a teacher of Marketing Management. He has done his graduation from Bengal Engineering College (Deemed University) (now known as BESU, Shibpur). After working for about three years as an Architect, he did MBA in Marketing and MA in Economics and PG Diploma in Personnel Management and Industrial Relations. He has worked as project coordinator in different Real Estate companies and associated mainly, with commercial and township projects. Presently, he is associated with BESU, Shibpur as an Assistant Professor. He writes regularly in different national and international journals and has presented papers in conferences. He has also written for vernacular magazines. His main focus area of research is spatial influence on retail consumer behavior.
He felt the gap between research results in Architecture and Social Sciences, and believes a proper integration will help in taking many strategic decisions. Primarily, his interest area is the spatial influence on retail consumer behaviour . He proposed a model to specify optimum lease rate and positioning strategies for Anchor and non-anchors in a planned shopping centre. He is now extending the research results to Office spaces, where a proper arrangement can enhance organizational creativity and on the syntactical approach to create a framework for building a House Price Index.